UX (User Experience) and UI (User Interface) have become separate entities in design only in recent years. Currently, every UI UX design company in India aims to deliver excellent growth and human experience while users navigate the app. Hence, there is much competition among UX UI design studios for providing the most functional aspects of clients’ websites or apps to make the user’s journey easy.
Selecting a UX/UI design agency is an arduous process for any company. It is the company’s website that will get the first impression of customers, and their experience with the same will be a deciding factor regarding using the agency’s services and products.
There is plenty of choice with regard to UX/UI design agencies in the market, and you can get overwhelmed by the same. But simply because there are many studios that can do the job, it does not mean that all of them are the right fit.
When a decision is made regarding whom to hire for UI/UX design studios, there are many things to consider, such as the price they charge and the evaluation of work completed for past clients.
Following are top tips for hiring a UX/UI design company:
Browse its website
A company’s website is an excellent point to start to get a feel of how they conduct their business, their values and processes and the tools they will use. This amounts to the first impression of the agency, which makes for a lasting impact.
It is also the ideal chance to conduct some research for your project since you can devote attention to numerous aspects. Thus, checking the design studio’s website is the best way to evaluate the potential work of the company. Therefore, consider the website as the first view of your project.
Also, study its portfolio and reviews. The best way to judge the experience and skills of a design studio is through its portfolio.
Seek references
Request vendors to give you 2 to 3 references and their contact information. Naturally, studios can arrange for only happy clients, which confirms that there are indeed happy clients. However, if they fail to supply any references, this could prove as a huge red flag.
Check social media presence
Social media is the best mode to view the informal trait of a UX/ UI agency. Agencies know the importance of social platforms and project themselves on such sites in the best possible way. Through the study of the presence of an agency on social media, various aspects can be noted, like feedback, activity and visual experience. Instagram and Facebook pages are great tools for knowing about the agency’s current projects. LinkedIn is also an excellent source for further research about the agency and its employees.
A clear policy of pricing
Price is one important factor to consider before selecting a design agency. It is vital that the UX/ UI agency under consideration is transparent and clear concerning pricing policy.
There are two kinds of price structures in the design world- a time & material model and a fixed price model. The choice of model depends on the nature of your project, such as developing apps by a custom mobile app development company.
A fixed price model is suitable when there is a set amount of work at hand, and the project scope will not change much like projects in the trial stage.
The time and materials pricing is applicable when you pay for the time spent on the project and materials used. The downside is that there is no end date for the project, but it is likely that good results will be obtained.
Quality of work rather than experience
An appealing factor in seeking is prior experience with a company, especially for clients with significant repute and name. Though the experience of working with large corporate clients is not a matter to ignore, it should not be taken at face value.
It is quite common for design companies to attempt and boost their experience and references by adding names of companies even if the work they have done for the latter is very insignificant. This is, therefore, no guarantee of the quality of work. So be wary of agencies that resort to name-dropping and focus your attention on the quality of their work instead.
Ability to scale
In case there is a big project, you are required to judge the ability of an agency to scale up its resources. This is actually about the analysis of recruiting capacities of a vendor and whether they possess an infrastructure which permits scaling up when the project grows. Good firms feature multiple recruiting channels to facilitate speed and even to gain access to various geographic talent pools.
In sum, searching for a design agency is a crucial step for any business. Conduct analysis of portfolios, do thorough research and read reviews. All the above tips will help you select the right UX/UI design firm. Your success depends on the right choice.
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